Decoding American Consumption– Holidays, Christmas and Halloween
Russell W. Belk
Thursday, 30 Nov 1989 at 8:00 pm – 101 Carver
Russell Belk is a consumer behaviorist and the N. Eldon Tanner Chair in Business Administration at the University of Utah. His books include Advances in Nonprofit Marketing and Highways and Buyways: Naturalistic Research From the Consumer Behavior Odyssey. From the University Lectures Program archive.
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