Trend Forecasting
Lorynn Divita
Friday, 01 Apr 2016 at 4:00 pm – Dolezal Auditorium, 127 Curtiss Hall
Dr. Lorynn Divita, an associate professor of apparel merchandising at Baylor University, will discuss trend forecasting as it applies to fashion, accessories, and beauty products, including skincare and makeup. How do retailers decide what products to feature in their stores? How do cultural influences, consumer research and social media factor into trends. Divita is the author of the fourth edition of Fashion Forecasting and will be a guest judge at this year's Iowa State Fashion Show. She has a PhD in textile products marketing from the University of North Carolina Greensboro.Cosponsored By:
- Textiles & Clothing Program
- The Fashion Show
- Committee on Lectures (funded by Student Government)
Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.
Sign-ins are after the event concludes. For lectures in the Memorial Union, go to the information desk in the Main Lounge. In other academic buildings, look for signage outside the auditorium.
Lecture Etiquette
- Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
- Do not bring food or uncovered drinks into the lecture.
- Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
- Keep questions or comments brief and concise to allow as many as possible.