Social Media: A Game Changer for Journalists, Public Relations and Advertising Professionals
Barbara Iverson
Tuesday, 02 Oct 2012 at 8:00 pm – Benton Auditorium, Scheman Building
Barbara Iverson is president of the public relations division of Weber Shandwick's financial services industry practice. An industry leader on financial education, she works with Weber Shandwick offices around the world to serve clients that include MasterCard, TIAA-CREF, Goldman Sachs Asset Management, and numerous federal government agencies. For the past ten years, she has led a Weber Shandwick initiative to secure and serve key federal government accounts, including the Internal Revenue Service, Federal Reserve Bank, the 2010 U.S. Census campaign and FDIC. Iverson is an Iowa State journalism graduate. She will receive the university's 2012 James W. Schwartz Award for Distinguished Service to Journalism and Communication. 2012 Chamberlin Lecture.Cosponsored By:
- Chamberlin Lecture Fund
- Greenlee School of Journalism & Communication
- Committee on Lectures (funded by Student Government)
Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.
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Lecture Etiquette
- Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
- Do not bring food or uncovered drinks into the lecture.
- Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
- Keep questions or comments brief and concise to allow as many as possible.