Beating Mindless Eating
Brian Wansink
Thursday, 05 Apr 2012 at 8:00 pm – Great Hall, Memorial Union
Brian Wansink, author of Mindless Eating: Why We Eat More Than We Think, is internationally recognized for his research on food psychology and its implications for consumer marketing, medicine and human nutrition. His work has contributed to the introduction of "100 calorie" packages to prevent overeating and the use of taller glasses in some bars to prevent the overpouring of alcohol. From 2007 to 2009 he served as executive director of USDA's Center for Nutrition Policy and Promotion, the Federal agency in charge of developing 2010 dietary guidelines and promoting the Food Guide Pyramid. He is the John Dyson Professor of Consumer Behavior at Cornell University, where he directs the Cornell Food and Brand Lab.Cosponsored By:
- College of Business
- Marketing
- Committee on Lectures (funded by Student Government)
Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.
Sign-ins are after the event concludes. For lectures in the Memorial Union, go to the information desk in the Main Lounge. In other academic buildings, look for signage outside the auditorium.
Lecture Etiquette
- Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
- Do not bring food or uncovered drinks into the lecture.
- Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
- Keep questions or comments brief and concise to allow as many as possible.