Horse Race Journalism: Polls, Politics, Policy and Political Advertising

Panel Discussion

Friday, 21 Oct 2011 at 11:00 am – Pioneer Room, Memorial Union

News coverage, political communication and advertising play important roles in the ever-changing landscape of public opinion during a campaign cycle. Panelists will examine how story telling, truth meters, fact checks and persuasion techniques frame political issues and candidates' positions. Participants include Matt Strawn, Republican Party of Iowa; Sue Dvorsky, Iowa Democratic Party; Ann Selzer, Selzer & Company public-opinion research firm; and Mike Glover, The Associated Press.

Cosponsored By:
  • Greenlee School of Journalism & Mass Communication
  • Committee on Lectures (funded by Student Government)

Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.

Sign-ins are after the event concludes. For lectures in the Memorial Union, go to the information desk in the Main Lounge. In other academic buildings, look for signage outside the auditorium.

Lecture Etiquette

  • Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
  • Do not bring food or uncovered drinks into the lecture.
  • Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
  • Keep questions or comments brief and concise to allow as many as possible.