Helen LeBaron Hilton Chair – Get Real: The Authenticity Imperative
Jim Gilmore
Tuesday, 15 Apr 2003 at 8:00 pm – Sun Room, Memorial Union
In this session, Jim Gilmore will explore how issues of authenticity will arise in a world increasingly filled with paid-for experiences. Different forms of "real" and "fake" will be outlined, along with five genres of perceived authenticity that parallel Pine & Gilmore's Progression of Economic Value. Just as quality emerged as an imperative with the rise of the Service Economy, Gilmore will argue that authenticity now represents a new imperative stemming from the emerging Experience Economy. James Gilmore began his career with Proctor and Gamble, was a ten year consultant for Cleveland Consulting Associations, a certified instructor of Dr. Edward De Bono's lateral thinking methodologies, a member of both the Creative Education Foundation and Creative Thinking Association of America. He serves on the faculty of THE Institutes for Organizational Management for the U.S. Chamber of Commerce. He is a graduate of the Wharton School, University of Pennsylvania.
Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.
Sign-ins are after the event concludes. For lectures in the Memorial Union, go to the information desk in the Main Lounge. In other academic buildings, look for signage outside the auditorium.
Lecture Etiquette
- Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
- Do not bring food or uncovered drinks into the lecture.
- Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
- Keep questions or comments brief and concise to allow as many as possible.