Helen LeBaron Hilton Chair – Guiding Transformations: The Customer Is the Product
Joe Pine
Tuesday, 25 Mar 2003 at 8:00 pm – Campanile Room, Memorial Union
Joe Pine is the author of Mass Customization: The New Frontier in Business Competition, a faculty leader in the Penn State Executive Education Program, a member of the Executive Education faculty at the UCLA Anderson Graduate School of Business, and frequent quest lecturer at the MIT Sloan School of Management, his alma mater. In this session, Joe Pine will outline Pine & Gilmore's "economic theory of everything" and describe how transformations are a distinct economic offering that should shape the way companies do business and interact with customers. With transformations, customers plea "Change me!", and companies must respond. In addition to sharing examples of transformation opportunities across a number of key industries -- including consulting, travel and tourism, financial services, and especially education -- Pine will outline a foundational model for successfully guiding the transformation of customers.
Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.
Sign-ins are after the event concludes. For lectures in the Memorial Union, go to the information desk in the Main Lounge. In other academic buildings, look for signage outside the auditorium.
Lecture Etiquette
- Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
- Do not bring food or uncovered drinks into the lecture.
- Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
- Keep questions or comments brief and concise to allow as many as possible.