Helen LeBaron Hilton Co–Chair – Work IS Theatre, So Act Your Part
Joseph Pine
Tuesday, 03 Dec 2002 at 8:00 pm – Gallery, Memorial Union
Goods are manufactured, services delivered, but experiences are staged. In the emerging Experience Economy, enterprises must embrace the principle that work IS theatre. Whether acknowledged or not, done well or not, every time work is performed before the watching eye of a customer, the activity performed is literally theatre. In this session, Joe Pine will discuss how to orchestrate compelling business drama and describe specific techniques for helping direct workers to act their part. Joseph Pine is the author of Mass Customization: The New Frontier in Business Competition, a faculty leader in the Penn State Executive Education Program, a member of the Executive Education faculty at the UCLA Anderson Graduate School of Business, and frequent guest lecturer at the MIT Sloan School of Management, his alma mater.
Stay for the entire event, including the brief question-and-answer session that follows the formal presentation. Most events run 75 minutes.
Sign-ins are after the event concludes. For lectures in the Memorial Union, go to the information desk in the Main Lounge. In other academic buildings, look for signage outside the auditorium.
Lecture Etiquette
- Stay for the entire lecture and the brief audience Q&A. If a student needs to leave early, he or she should sit near the back and exit discreetly.
- Do not bring food or uncovered drinks into the lecture.
- Check with Lectures staff before taking photographs or recording any portion of the event. There are often restrictions. Cell phones, tablets and laptops may be used to take notes or for class assignments.
- Keep questions or comments brief and concise to allow as many as possible.